Medicine for Operators, Gold for Investors
Over the past few months, Hospitality Technology has proven to not just be medicine for operators, but a potential goldmine for investors. As longstanding restaurant owners and operators, we have the ability to test, vet and validate the technology solutions available to us and with our investment platform. Branded has the unique ability to invest in early-stage companies that are addressing the industry’s biggest pain points, challenges and opportunities.
Branded is focused on the HI-Tech and innovation space because of its lack of correlation to other mainstream and even other alternative asset classes. We believe that taking exposure in this unique and often misunderstood market will reduce overall risk in an investment portfolio and boost overall returns.
An alternative asset class is defined as a financial asset that does not fall into one of the conventional investment categories such as stocks, bonds and cash. Alternative investments include private equity or venture capital, hedge funds, managed futures, art, antiques, commodities and derivative contracts.
As conventional investment categories are in the late stages of a long-running bull market, Branded focuses on the Hospitality Industry Technology (“HI-Tech”) and Innovative Food & Beverage space because of its lack of correlation to other mainstream and even other alternative investments. Branded believes that taking exposure in this unique and often misunderstood market will reduce overall risk in an investment portfolio and actually boost overall returns.
We’re excited to share that three of Branded’s investments have just closed new funding rounds.
Bbot secured a $3 million seed round, led by Craft Ventures. Bbot is an all-in-one ordering & payment platform for delivery, pick-up & in-store dining. The platform is designed and built for restaurants.
TapRm is a BTC & B2B platform that helps the innovative beer & hard seltzer brands reach consumers.
Pour My Beer: CCEP Ventures, the investment arm of Coca-Cola European Partners, has invested an undisclosed sum and acquired a 25% stake in ITS — the parent company of PourMyBeer and creators of the new technology that empowers the customer to pour their own beverages and increases efficiencies for hospitality venues.
To learn more about these companies, or any of our other initiatives, we welcome the opportunity for you to connect with us.